The fjblog

Successfully launching an eCommerce website involves a lot of moving parts.  At the core of it all is the eCommerce platform.  Selecting a system that fits your needs is the key to successfully launching your brand.  There are two key facets that make up your selection:  hosted vs. installed and inventory integration vs. no inventory integration.

Finding someone to maintain your website can be a difficult task.  They need to be familiar with a plethora of web technologies, up to date on current online marketing approaches, a designer, a content strategist, a copywriter, a strong communicator and available to complete your project.  The following article outlines the skillset's details and what to do about it.

Your website is extremely important to the decision making process for potential customers.  You're hard-pressed to find a consumer who doesn't look to the web to make purchasing decisions. Making sure your website is functioning properly is an important part of making a first impression.  

The below article outlines steps to an effective website maintenance plan.

One of the current bigger issues in the Digital Strategy industry is that of Referrer Spam in Google Analytics. This refers to spammers spoofing a website's Google Analytics property ID, and using it to create fake referral views from spam domains, in an effort to gain exposure for their site. It causes numbers to differ from reality, creates spam entries in the data that have to be dealt with, and generally causes the Analytics account to be less useful. 

One of the most important parts of launching a website is the project management plan. This plan will guide the site, from the first meeting through launch day. Creating the website project management plan will also cause the project team to think through the entirety of the site, ensuring a smooth build and launch process.

An important part of how to launch a successful website is to run an efficient and effective kick off meeting.  The following article outlines how to effectively kick off a website project.

Launching a new website is a complicated task. Website launches, from small/medium businesses up to Healthcare.gov, run into issues every single day. The issues range from the technical to the human, and the issues at website launch are never the same twice. We here at fjorge have put together some of the top tips to avoid these website launch pitfalls: