--- title: The fjblog | fjorge | Website Maintenance description: Website Maintenance | The blog of fjorge - covering web development, design, and digital strategy. --- [![Fjorge Digital](https://go.fjorge.com/hs-fs/hub/470506/file-2409773430.png)](http://fjorgedigital.com/) - [![LinkedIn](https://go.fjorge.com/hs-fs/file-2407883531-png/images/linkedinWhite.png)](https://www.linkedin.com/company/fjorge?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) - [![Facebook](https://go.fjorge.com/hs-fs/file-2409753260-png/images/facebookWhite.png)](https://www.facebook.com/fjorgedigital?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) - [![Twitter](https://go.fjorge.com/hs-fs/file-2409753285-png/images/twitterWhite.png)](https://twitter.com/fjorgedigital?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) - [Home](http://fjorgedigital.com/) - [Process](http://fjorgedigital.com/process/) - [Work](http://fjorgedigital.com/work/) - [About](http://fjorgedigital.com/about/) - [Blog](http://blog.fjorgedigital.com/) - [Contact](http://fjorgedigital.com/contact/) - [![LinkedIn](https://go.fjorge.com/hs-fs/file-2407883531-png/images/linkedinWhite.png)](https://www.linkedin.com/company/fjorge?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) - [![Facebook](https://go.fjorge.com/hs-fs/file-2409753260-png/images/facebookWhite.png)](https://www.facebook.com/fjorgedigital?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) - [![Twitter](https://go.fjorge.com/hs-fs/file-2409753285-png/images/twitterWhite.png)](https://twitter.com/fjorgedigital?__hstc=69507087.5dbeaf4d8d1a6d903f9ac7634b1bae3f.1422436931031.1422436931031.1422440381257.2&__hssc=69507087.1.1422440381257&__hsfp=1494918045) # The fjblog ## [SEO Case Study: The Rise and Fall of a Keyword](https://go.fjorge.com/seo-case-study-the-rise-and-fall-of-a-keyword) Posted by [Jacob Redmond](https://go.fjorge.com/author/jacob-redmond) on Thu, Mar 30, 2017 11:00 AM - [Tweet](https://twitter.com/share) [![](https://go.fjorge.com/hubfs/fjorge%20case%20study%20final.jpg)](https://go.fjorge.com/seo-case-study-the-rise-and-fall-of-a-keyword) Marketers hear about the importance of content to search engine optimization (SEO) about every day, but just how important is it? We have a clear answer for you: it's the single most important aspect of SEO. We at fjorge were shown its importance first-hand when we saw our [Website Maintenance Plan](https://fjorgedigital.com/work/website-maintenance-plan/) page go from ranking **#10** to **#1** to **#8** for the keyword "website maintenance plan", all in the span of nine months. [Read More](https://go.fjorge.com/seo-case-study-the-rise-and-fall-of-a-keyword) 0 Comments [Click here to read/write comments](https://go.fjorge.com/seo-case-study-the-rise-and-fall-of-a-keyword#comments-listing) Topics: [Website Maintenance](https://go.fjorge.com/topic/website-maintenance), [Digital Strategy](https://go.fjorge.com/topic/digital-strategy), [SEO](https://go.fjorge.com/topic/seo) ## [Why Website Maintenance is Critical to SEO](https://go.fjorge.com/why-website-maintenance-is-critical-to-seo) Posted by [Jacob Redmond](https://go.fjorge.com/author/jacob-redmond) on Mon, Oct 31, 2016 11:48 AM - [Tweet](https://twitter.com/share) [![](https://go.fjorge.com/hubfs/calls-to-action/website-maintenance-plan.jpg)](https://go.fjorge.com/why-website-maintenance-is-critical-to-seo) Google continues to reward websites that provide desired user experience to visitors and punish websites that don't. This often times involves factors more technical than optimized keywords and on-page content. Each update to the PageRank algorithm is designed to display search rankings in a way that answers users queries in a faster and more accurate way than ever before. This means that the user experience aspects of SEO like site speed and site security are becoming more important with each update. With that being said, poor or nonexistent website maintenance can have potentially catastrophic effects on your site's SEO. The good news is that these pitfalls can be avoided rather easily. Much like cars, websites require ongoing maintenance to run at peak performance, and an ongoing [Website Maintenance Plan](http://fjorgedigital.com/website-maintenance-plan) can keep your website running fast and reliable at all times, and stop security breaches before they happen. [Read More](https://go.fjorge.com/why-website-maintenance-is-critical-to-seo) 1 Comment [Click here to read/write comments](https://go.fjorge.com/why-website-maintenance-is-critical-to-seo#comments-listing) Topics: [Website Maintenance](https://go.fjorge.com/topic/website-maintenance), [Digital Strategy](https://go.fjorge.com/topic/digital-strategy) ## [The Ultimate Guide to Maintaining Your Website](https://go.fjorge.com/ultimate-guide-website-maintenance) Posted by [Mitchell Hislop](https://go.fjorge.com/author/mitchell-hislop) on Tue, Jul 5, 2016 10:06 PM - [Tweet](https://twitter.com/share) **The Ultimate Guide to Maintaining Your Website** Having a website: It's a responsibility. While modern content management systems make it easy to manage your website, they also require ongoing maintenance to keep them secure and performant. Website Maintenance is the ongoing process that will keep it up-to-date, secure, and loading fast.  [Read More](https://go.fjorge.com/ultimate-guide-website-maintenance) 0 Comments [Click here to read/write comments](https://go.fjorge.com/ultimate-guide-website-maintenance#comments-listing) Topics: [Website Maintenance](https://go.fjorge.com/topic/website-maintenance) ## [Website Maintenance Requires a Broad Skillset](https://go.fjorge.com/website-maintenance-requires-a-broad-skillset) Posted by [Tim Barsness](https://go.fjorge.com/author/tim-barsness) on Wed, Jun 10, 2015 8:30 AM - [Tweet](https://twitter.com/share) [![](https://go.fjorge.com/hubfs/web-technology-soup.jpg)](https://go.fjorge.com/website-maintenance-requires-a-broad-skillset) Finding someone to maintain your website can be a difficult task.  They need to be familiar with a plethora of web technologies, up to date on current online marketing approaches, a designer, a content strategist, a copywriter, a strong communicator and available to complete your project.  The following article outlines the skillset's details and what to do about it. [Read More](https://go.fjorge.com/website-maintenance-requires-a-broad-skillset) 0 Comments [Click here to read/write comments](https://go.fjorge.com/website-maintenance-requires-a-broad-skillset#comments-listing) Topics: [Website Maintenance](https://go.fjorge.com/topic/website-maintenance), [Web Development](https://go.fjorge.com/topic/web-development) [All posts](https://go.fjorge.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Digital Strategy (11)](https://go.fjorge.com/topic/digital-strategy) - [Web Development (6)](https://go.fjorge.com/topic/web-development) - [CMS Maintenance (5)](https://go.fjorge.com/topic/cms-maintenance) - [SEO (5)](https://go.fjorge.com/topic/seo) - [Magento (4)](https://go.fjorge.com/topic/magento) - [Website Accessibility (4)](https://go.fjorge.com/topic/website-accessibility) - [Website Launch (4)](https://go.fjorge.com/topic/website-launch) - [Website Maintenance (4)](https://go.fjorge.com/topic/website-maintenance) - [Wordpress (4)](https://go.fjorge.com/topic/wordpress) - [eCommerce (3)](https://go.fjorge.com/topic/ecommerce) - [App Development (1)](https://go.fjorge.com/topic/app-development) - [Paid Search (1)](https://go.fjorge.com/topic/paid-search) - [Podcast (1)](https://go.fjorge.com/topic/podcast) - [Remarketing (1)](https://go.fjorge.com/topic/remarketing) - [Shopify (1)](https://go.fjorge.com/topic/shopify) - [Website Uptime (1)](https://go.fjorge.com/topic/website-uptime) see all [![LinkedIn](http://fjorgedigital.com/wp-content/themes/fjorge/images/linkedIn.png)](https://www.linkedin.com/company/fjorge?__hstc=69507087.a46a63fc1b98f5c6352c717d9379fc4b.1422437048503.1422437048503.1422437048503.1&__hssc=69507087.6.1422437048504&__hsfp=2346531666) [![Facebook](http://fjorgedigital.com/wp-content/themes/fjorge/images/facebook.png)](https://www.facebook.com/fjorgedigital?__hstc=69507087.a46a63fc1b98f5c6352c717d9379fc4b.1422437048503.1422437048503.1422437048503.1&__hssc=69507087.6.1422437048504&__hsfp=2346531666) [![Twitter](http://fjorgedigital.com/wp-content/themes/fjorge/images/twitter.png)](https://twitter.com/fjorgedigital?__hstc=69507087.a46a63fc1b98f5c6352c717d9379fc4b.1422437048503.1422437048503.1422437048503.1&__hssc=69507087.6.1422437048504&__hsfp=2346531666) #### [Email Us](http://fjorgedigital.com/contact) #### Phone Number: 612-877-3841 #### Address: 527 Marquette Ave Suite 2260 Minneapolis, MN 55402 [![Fjorge Digital](https://go.fjorge.com/hs-fs/file-2409753270-png/images/fjorge-digital-logo.png)](http://fjorgedigital.com) © 2015 fjorge ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/949166300/?value=0&guid=ON&script=0)