The fjblog

Marketers hear about the importance of content to search engine optimization (SEO) about every day, but just how important is it? We have a clear answer for you: it's the single most important aspect of SEO. We at fjorge were shown its importance first-hand when we saw our Website Maintenance Plan page go from ranking #10 to #1 to #8 for the keyword "website maintenance plan", all in the span of nine months.

What is 'Fred'?

On Thursday, March 9th, SEMrush’s Sensor recorded a 6.9 out of 10 volatility rating, leaving many in the SEO community on the edge of their seat. While Google has yet to disclose any official news on an update, site rankings across the web have noticed movement ranging from mild to drastic in search engine results pages (SERPs). Many sites saw their visibility increase greatly; others received substantial negative momentum.

Launching a company podcast consists of much more than talking into a microphone for a half hour each week. With show segment creation, back-and-forth emailing with guests, and general coordination every week, preparation for each show can eat up hours quite fast. Whether you're in the process of launching a podcast, or are several episodes deep, you're probably spending more time than you'd like to on weekly prep. fjorge ran into this issue when we launched fjorgecast, and our solution turned out to be a simple one we wish we had thought of sooner. We were able to expedite our weekly prep process while making life easier for us and our guests with a single landing page and form. It might surprise you that a landing page can save you 3-5 hours every week on podcast prep, but it did for us and it can for you. Just remember to include these three things:

fjorge is excited to introduce AppValet, one of our latest product launches. AppValet creates fast, easy, affordable, and updatable apps at the click of a button using the power of your content managed website.

Your team builds a website, we turn it into an app, your business grows. It's that simple.

Congratulations, you’ve made it out of the visual design phase of your website project, and it’s time to put all of that development planning and preparation to good use! The development process is now beginning, meaning you should be creating a development site and installing your content management system (CMS). Once this housekeeping is in order, the fun can begin for your development team. Here are eight items your team must complete during web development to ensure you build a bulletproof website.

Google continues to reward websites that provide desired user experience to visitors and punish websites that don't. This often times involves factors more technical than optimized keywords and on-page content. Each update to the PageRank algorithm is designed to display search rankings in a way that answers users queries in a faster and more accurate way than ever before. This means that the user experience aspects of SEO like site speed and site security are becoming more important with each update. With that being said, poor or nonexistent website maintenance can have potentially catastrophic effects on your site's SEO. The good news is that these pitfalls can be avoided rather easily. Much like cars, websites require ongoing maintenance to run at peak performance, and an ongoing Website Maintenance Plan can keep your website running fast and reliable at all times, and stop security breaches before they happen.

If your business depends on eCommerce, you can't leave anything to chance on your website. You need to create the best user experience possible in order to turn visitors into customers. While you know your eCommerce company better than anyone, maintaining a website can be a complicated and ongoing process. Here are four common mistakes that you could be making, and how to avoid them.

You don't need to be a technology expert or web developer to optimize a website for search engines. While some technical aspects of SEO are important, there are a lot of things anyone can do to make a website more visible. Search ranking algorithms change, but the quality of content has always been at the forefront. This is because, when it comes down to it, search engines exist to answer our questions, and we cannot forget that. Here are four tips that will allow you to use the power of content to rise up your search rankings.

What do Nike, Olympus, Vizio, and Rosetta Stone all have in common? They all use the most advanced and trusted eCommerce platform on the market. They're not alone, however. It is estimated that Magento holds over a quarter of the eCommerce platform market share. While the past few years has seen several other eCommerce platforms hit the market, Magento has stood strong. So what makes Magento an overwhelming favorite in eCommerce? Here are the top five reasons.

The Ultimate Guide to Maintaining Your Website

Having a website: It's a responsibility. While modern content management systems make it easy to manage your website, they also require ongoing maintenance to keep them secure and performant. Website Maintenance is the ongoing process that will keep it up-to-date, secure, and loading fast.