What do Nike, Olympus, Vizio, and Rosetta Stone all have in common? They all use the most advanced and trusted eCommerce platform on the market. They're not alone, however. It is estimated that Magento holds over a quarter of the eCommerce platform market share. While the past few years has seen several other eCommerce platforms hit the market, Magento has stood strong. So what makes Magento an overwhelming favorite in eCommerce? Here are the top five reasons.
Purpose-Built:
Magento did not start as a plugin, unlike several other eCommerce platforms that take a back seat to the content management systems they belong to. Magento was tailor-made to be a top eCommerce platform, and it is. Magento knows eCommerce because eCommerce is all Magento does. If eCommerce is an integral part of your business, you don't want to mess around with unproven platforms. You want a platform that lives and breathes eCommerce. Magento is that platform.
Community:
With almost a quarter million businesses using it, about $50 billion in gross merchandise volume is transacted through Magento platforms annually. A lot of knowledge is needed to make this happen, which shows in Magento's highly active global community of more than 66,000 developers, as well as the largest eCommerce marketplace for extensions available for download—Magento Marketplace.
Versatile Content Management:
Every eCommerce business has different needs. Everything from look and feel of a website to customer service operations changes from business to business, and Magento is able to change with it. Magento is an open-source platform, making it highly modular and customizable in both front-end and back-end development. Front-end customer experience can be adjusted to your exact specifications, and back-end code can be written to design workflows, events, and grids in a way suitable for your purchase patterns.
Powerful, Spacious, and Fast:
Magento can support up to 500,000 products on one site, and handle over 80,000 orders per hour. Just as importantly, it does this with immense sitespeed, which is of the utmost importance for online customer experience. In fact, 47% of of customers expect a page to load within 2 seconds, and many will leave a website if it doesn't. You don't risk losing customers due to slow site speed with Magento. Queries are processed in no-time, and pages are loaded at blazing speeds to keep your customers engaged and ready to buy.
Advanced SEO:
With many eCommerce sites having hundreds or thousands of product pages, it can get nearly impossible to keep each page optimized for search engines. Luckily, Magento's source code comes built in with numerous features including: URL, meta tag, description, site map, and category structures. These structures allow for quick and easy edits, which makes for search engine optimized pages throughout your site, and more time for your digital team to focus on creative solutions to increase sales.
The features that make Magento a superior eCommerce platform, are also the features that make it quite difficult to learn and develop. Luckily, fjorge has back-end and front-end developers well-versed in Magento. If you need a Magento site built, fjorge is your development partner. We will set up a system to your exact specifications, making it easy for you to use. Your journey to increased online sales starts here.
